Sales & Marketing

Tightening up my content calendar and posting strategies for social media

Happy Monday folks, hope you had a great weekend. Here was pretty good, with Saturday being very hot and relaxing, and Sunday a little more grey and productive. One thing I did was circled back to tighten up my content calendar – aka my strategy on what to post, and when. My biggest takeaway after …

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Renewed excitement and an overlooked resource for solopreneurs

Happy Monday folks, we’re off to a good start this week. Today I had a quarterly catch up call with the incubator that my immigration tech company, Visto, is a member of. Quick step back here. For those not so well-versed in the tech world – I didn’t know most of this ~3 years ago …

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A good intro and why you should never cancel a call

Had a great chat today with someone that can make some great introductions for us at Visto. Time and time again I learn that if you’re trying to test a new market, or break into a new industry, or even start a new business, it’s so important to do effective networking. And the best networking …

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Top Tips for Solopreneur Business Branding

Whether you’re working out how to start a business or a business plan, own a new business or a small business, a marketing strategy like brand management helps many business owners succeed. Branding is the use of a name, term, design, symbol, or other feature to identify a product or service and distinguish it from …

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The Importance of Digital Marketing for Solopreneur E-Commerce Businesses

Today’s buyers are increasingly making purchases online. They trust e-commerce portals like Amazon, eBay, and Etsy for finding exactly what they’re looking for and being able to buy it from a brand they already know.  Digital Commerce 360 notes that this is why e-commerce businesses are seeing so much growth. The majority of consumers now …

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