B2B sales, networking and Tools of Titans

Happy Monday folks, back with another Monday morning update. Take a read or listen below, and to get my full update to your inbox every Monday morning, make sure to sign up below!

Let’s jump in:

What I’m working on

I’ve alluded to this in recent weeks, but my focus has shifted a lot from b2c marketing to b2b sales. The more we get some of our initial b2b paid clients signed up, the more of a groove I feel like I’m getting into.

For the time being, the big focus is in continuing that momentum, while also trying to balance the progress we’ve made on the b2c side as well. Flipping between the 2 can be a bit of a challenge, but it also keeps things interesting – going from b2b sales calls, to Instagram Lives with our b2c followers.

It just continues to highlight the fact that there’s nothing as unpredictable and flexible as entrepreneurship…

What I’m pondering

Thinking a lot about the power of networking lately as things like LinkedIn and Clubhouse make it even easier these days. While most of us know how powerful networking can be, I find a lot of people put it off because they don’t know where or how to start.

My suggestion?

Start by talking to anyone in your network, no matter what. For 4 reasons:

  1.  those in your network will be easier to chat with
  2. if you have a quality network (where you’re both willing to help one another), they’ll be willing to introduce you to people that might be in your target audience (or know people who know people who are in your target audience)
  3. this slowly expands your own network, as you gain access to other people’s. This is a compounding effect/virtual cycle with a huge benefit over time
  4. a warm intro from someone in your network gives you a higher chance of actually connecting with that person in your target audience, as opposed to sending someone a cold email/message

When I started my first business years ago, I remember it took time to start talking to my ideal clients, but it was well worth the slow burn.

What I’m Reading

I’m a big fan of Tim Ferriss, both his podcast and books. I find myself circling back to his books every year or two, and I’m in the middle of a re-read of Tools of Titans. If you’re curious, I did a full book review on it a few years ago, you can find it here.

Think of it as a compendium of notes/takeaways that Tim kept from interviewing hundreds of extremely high performers. It’s broken into 3 sections – healthy, wealthy and wise – and each section contains very short chapters (2-5ish pages) with the notes he took on each person, including a short bio, life lessons, Tim’s favorite quotes, and more.

It’s a great book, and I’d be hard pressed to find another book that has as much actionable advice per page (AAPP?).

Thanks for reading, make sure to sign up if you want my daily business email and keep grinding!

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