End of year ops, personal branding growth and throwing events

Happy Wednesday folks, hope things are going well. Back with another solopreneur blog post. Let’s jump in:

My last week(s) in business

Mostly focused on operations, personal branding and product. A bit on each:

– ops – we have some clients we have on-boarded prelaunch of our tech product at Visto, which means it takes a bit more manual operations to service them. Good news because clients = money, and also makes me more excited for our automated solution to come out

– personal branding – I think growing a personal brand as a solopreneur especially is under-rated, because it compounds over time and you never know the benefits it can bring to your current life/career, and especially to your future life/career no matter where you go with it.

More details here in the next section…

– product – we’re starting to test our immigration tech platform tomorrow, and working with the tech team to finalize it, even just for testing, is pretty intense.

As i’ve said many times before, building a tech product is nothing like a service, and the buildup and finalizing of it is a whole different experience that I hope most get to try at least once.

What I’m thinking about

Luckily things with Visto are very focused right now (on finalizing and launching), so I’ve had more time to think about other things in my spare time.

My Tiktok audience continues to explode, so thinking about how to maintain, grow and leverage that audience too (I just passed 46k followers today – follow me here).

Most of the content is immigration focused, but I’m starting to branch into other topics like what’s going on behind the scenes at Visto, day in the life as an entrepreneur, etc.

This helps get way more attention and clicks to Visto, and also builds my personal following so that no matter where Visto goes – or where I go – I’ll have people who can follow along the way.

I see an online presence and personal brand as an asset that can be of immense value for a long period of time, in a variety of ways.

Are you building yours?

What I’m reading

I’m still reading Becoming Steve Jobs by Brent Schlender and Rick Tetzeli. Main reason is I moved last week, so it’s been super hectic packing, moving, unpacking, etc.

God I hate moving… Anyway, will be done in time for my next email.

Latest podcast episode 

In episode 104 of the Solopreneur Grind Podcast, I talk to Robbie Samuels about:

– How he got into the business of organizing and running online and in-person events
– Keys to running great events and improving your networking skills
– How people and companies can create great events in the future given the uncertainty of the world we now live in

And much more. To give it a watch or listen, head over here.

Have an awesome week, feel free to share or forward this to anyone you think might enjoy reading my weekly updates/book recommendations, and keep grinding.

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