Sales & Marketing

Marketing is cool, Covid and Seth Godin

Hey folks, back with another weekly update/business blog. Let’s jump in: My last week in business Another busy one in the books, but busy is usually a good thing as an entrepreneur. You should either be busy because there’s a lot of activity going on in your business (sales, growth, opportunities, etc.), or you should …

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Side Hustles: How To Make Money In A Gig Economy

If you’re a young actor or model looking for a survival job, looking to make extra money on the side, or you’re interested in starting your own small business, there are numerous paths to pursue. You may be interested in regular side work, like a temp job or gig, or you may prefer something with …

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A Guide to Networking for Aspiring Solopreneurs

As an aspiring solopreneur, you need all the help you can get. According to the Bureau of Labor Statistics, only around 50% of businesses will survive more than five years. One of the best ways to improve your odds of success is to get to know the right people. For this, you need to network. …

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The Quick Guide to Breaking Into Ecommerce

The guides are everywhere: How to make $10K, $30K, $60K a month from an online store. It all sounds too good to be true, but is it really? You’re not going to become Jeff Bezos overnight, and you won’t get rich dropshipping cheap products off AliExpress, but with an in-demand product, great branding and design, …

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How to Make More Sales for Your Solopreneur Business

If you want to become a successful solopreneur, then you have to figure out how to make sales for your business. Hate it or love it (shout out @ 50 Cent?), it might just be the most important part of your solopreneur business – because if you don’t make sales, you don’t make money. And …

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Unpredictability and How to Run Solopreneur Marketing Tests

Today I was thinking about the fact that as a business owner/solopreneur, we will never really know if a choice we make is right or wrong, even in the long term. Why do I say that? Let’s say you want to sell LinkedIn outreach services to another business entity. You’re trying to decide between a …

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Why You Need a Clear Offer and How to Think Up New Solopreneur Ideas

Quick question: if I asked you what the main offer of your current business is (or if you’re thinking how to start a business), could you tell me it in just one sentence?  Do you even have one? If a customer walked up to you right now and said “hey Mr./Mrs. member of the Solopreneur …

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