A big conference and sales week

Happy Monday folks, hope you had a great week and are ready to rock for this update and upcoming week ahead. Let’s jump in:

Update and story of the week

Very hectic week on my end for 2 reasons.

First, I attended a pretty cool conference that started Thursday night and ran through Saturday: the CBA Immigration Conference in Ottawa, Canada.

I know, I know: probably sounds like a major snooze to you.

But to an immigration laywer like me – and especially as one who sells software to immigration lawyers – it was a big one. Not only because we got to show off our immigration tech platform, Visto, but because I got to meet a lot of great lawyers and people who I’ve connected with over the years, mostly online, and shake their hands in person.

Despite getting pretty comfortable in a mostly virtual now, I still think nothing beats a good in-person conversation. Agree?

Second, we had a huge sales week – the biggest we’ve ever had – and added more than 5 law firms (paying customers) to the Visto platform in a matter of days. We actually had 2 clients convert while we were in the car driving from Toronto to Ottawa for the event!

I can really see us turning a corner here, in a great way, as our product is starting to catch on and our revenue is starting to reflect that.

Now we need to keep the pedal to the metal and the snowball rolling…

Key takeaway

Not only am I excited from our recent progress, but all of the interest we got from the event last week. Lots of good connections and demos scheduled as a result.

And something I forgot about, a little, is how important events and in-person networking is.

Everything else is good to too – cold emails, calls, video conferencing, etc. – but I am confident that the connections I made during that event, where we were able to shake hands and talk in-person, will lead to higher quality connections and prospects.

Key takeaway: don’t forget about the power of in-person. Whether it’s attending some conferences, networking events, or even going to visit a prospect or client in-person.


I finished The City of Brass by S. A. Chakraborty and loved it. As mentioned in my previous emails, this is a fantasy/fiction novel, and a bit out of the norm, but if you like that genre then I highly recommend it.

I’m now about 1/3 through The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and Others Made Radical Choices that Changed the Course of Business by Verne Harnish.

So far, a very cool read. It basically goes decision-by-decision and breaks down how and why it happened, and what was so great about it.

For example, why 3M’s decision to give their employees 15% of their week as free time to work on their own projects has made such profound impacts on their company in the last century.

It’s a pretty easy and short read, with punchy lessons that will get you thinking. Full review when I finish it next week, but so far, so good.

Recent Content

Been a very busy week due to all of those sales and the conference, so haven’t pumped out a ton of new content.

This week, I’ll mention where I’ve been the most consistent posting content if you want more than just this weekly email:

  • Connect with me on LinkedIn where I post 4-5 times per week, and also go live every 2 weeks
  • follow me on Youtube where Chris and I go live every 2 weeks to share updates on our business journeys, and I also post Youtube Shorts as snippets from the show

That’s it for me – have a great week, sign up here to get these updates every week right to your inbox, and keep grinding,

– Josh

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